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AE Marketing

Psychology-infused, community-focused email marketing for visionary founders that want to build buzz, loyalty and steady revenue.

Pic from on of the singers I saw on broadway street
Featured Post

well that won't be happening again 🫣

Edition #132 Thursday, June 26th, 2025 the client that made me question everything ↓ She wasn’t my first client. But she was the first one who made me question if I was truly cut out for being a service provider. I charged her $1250 for what should’ve easily been a $5K project. Red flag #1. She critiqued everything I did, like I was some corporate employee, not a hired creative who knows her sh*t. Red flag #2. And when I told her I'd be off the grid for my first ever real vacation, I made...

money being flying around a chair bc she made bank on her flows

Edition #131 Thursday, June 12th, 2025 she left me on read for 8 months... ↓ (Not in a shady way. Just in a “not now” kinda way.) I sent the cold pitch anyway. Because I genuinely love her jewelry. And I knew I could help, if (when!) she needed it. No pressure, no “let me pick your brain” weirdness. Just a friendly note, a few ideas, and a hope that she’d remember my name even if she wasn’t ready. Fast forward a few quarters, and she wanted to hear more. Yay!! So we got to work. I dug deep,...

A stunning shot from the first Pride Event I went to in 2025.

Edition #130 Thursday, June 5th, 2025 i've don't talk about this often ↓ Mostly because it’s a benign condition, I’ve learned to live with. But lately, it’s been very active. And very painful. And very inconvenient. Enter: Dyshidrotic eczema.(Aka pompholyx, if you want to be fancy about it.) It’s a type of eczema that causes tiny, itchy, fluid-filled blisters on your hands and feet. They’re miserable, they’re ugly, and they’ve taken up permanent residence on my right hand for the past six...

Image of my skincare obsessions from cocokind

Edition #129 Tuesday, May 20th, 2025 ya know what I’ll never shut up about? ↓ My skincare routine. Specifically, my cocokind lineup: It’s nothing wild, just a rotating mix of 9 products that somehow still make my skin look like I drink 8 glasses of water (which I do) and sleep 10 hours a night (but def don’t do this). (I also don't use ALL of them each time -- I only use a cleanser, serum, + moisturizer most days so they last even longer!) I’ve been using them for almost 2 years now. And even...

Went strawberry picking for the first time - it was so fun!!

Edition #128 Tuesday, May 13th, 2025 i think it's time for a good one, don't you? ↓ So I opened Hinge a few weeks ago… and there it is. A message that’s definitely a copy & paste message. But annoyingly? Kinda cute: I responded (with a bit of sass, obviously): But it somehow turned into planning a first date. His idea? Strawberry picking at Lewis farms (A+ for effort) My idea? Brunch at Blueberry's (sidenote: you NEED to go if you're ever in town!!) Which led to me saying: We set it for that...

Image of a laptop, book, glasses, and for weird reason a glass of water on a bed (highly impractical)

Edition #127 Tuesday, May 6th, 2025 "your maintenance request is complete!" ↓ Was the text I got a few hours after the maintenance crew randomly left my apartment... without saying a word. And the black spots I had reported? Still there. Just smudged now from their "cleaning" attempt. Cue my facial expression: 🤨🤨🤨 But lemme back up: A few weeks ago, I noticed these random black spots popping up on my carpet. Not knowing what else to do, I grabbed some cleaner and a wash rag. Wiped them up....

This was me writing this newsletter, eating one of my favorite grilled cheese/ soup combos at HopCat

Edition #127 Tuesday, April 29th, 2025 ok, i swear i do more than just go on dates ↓ Buuuut they do make for the most interesting stories lately. Everything else? Pretty routine. And because I’m me, I tend to find marketing parallels in everything. Especially the chaotic stuff I tell myself I’m doing ✨for the plot✨. Like this one date I went on in Michigan:He was funny over text. Thoughtful. Easy to talk to. Didn’t vote for Trump. (The bar? In hell. I know.) So we make plans to meet. He texts...

Image of a drink that was super delicious while on a date that was super boring

Edition #126 Tuesday, April 22nd, 2025 and honestly? i'm glad i did. ↓ So... long story short? I got stood up. I’d been talking to this ex-marine for a month. Now, I've had a few... unsavory encounters with marines since my move to Wilmy (aka less than an hour from a marine base). So my guard was already up. Like, sky-high walls. But he was super consistent. Easy to talk to. Sent me $200 to have a great St. Paddy’s with my friends. Does the $$ really matter? Ofc not. But he was in Michigan,...

Image of a coffee I had recently. It has a cute leaf design on it.

Edition #125 Tuesday, April 15th, 2025 even with a filter, i still fail ↓ While it’s been a few months since my five-year relationship ended, I think I’ve finally gotten the dating roster* thing down. And I hate it. But that’s beside the point. The point is, I set filters on my dating apps that I thought would help me find better-qualified matches. Like: “looking for a long-term relationship” and “the hottest thing you can do is not be a shitty person.” Yet somehow, the duds still make it...

Image of a girl in black pants & a white top with her nose in a book

Edition #124 Tuesday, April 1st, 2025 the saga (finally) comes to a close ↓ No, no, no. Not the flat tire saga we’ve been unpacking in the last few emails. That lesson’s still in motion. I’m talking about the actual car chaos that’s been dragging out for the past month. The popped tire? Fixed. The car? Running. And now (drumroll please) I finally have North Carolina plates. Which means my Michigander days are officially behind me 🥹 But wow, did it take an unnecessarily long and chaotic...