Edition #136 Tuesday, August 19th, 2025 even tho i'm constantly rejecting him ↓ The other week, I was SO excited to spend some time with my male bsf (who I matched w/ on Tinder last Nov, but we both instantly agreed we'd make better friends than lovers) because I was fiiiinally gonna meet the girl he's seeing. His roommate came too, which was... fine. Except he'd been drinking since noon. And by 7 p.m., he was saying things like “it's cuz you’re just so cute” when it wasn’t even part of the...
12 days ago • 4 min read
Edition #135 Tuesday, August 12th, 2025 + they also happen to be my EASIEST. ↓ They're not a secret because I’m ashamed of them. But because they’re a corporate client in the healthcare industry. Not exactly aligned with the small biz, e-comm founder vibe I usually talk about here, ya know? Still, I adore the all-female team I support, and they’re my longest-running client for a reason. I landed the role purely through luck. A friend of a friend needed temporary coverage while someone was on...
19 days ago • 3 min read
Edition #134 Tuesday, August 5th, 2025 2025: my outsourcing year ↓ After being in business for nearly 4 years now (holy SMOKES, how has the time flown by??) and being ✨full-time✨ for over 3 of them, I finally committed to myself. If something needed to get done, I was going to outsource it. Because at the end of the day, time > money. Like most founders, I can DIY almost anything. But that doesn’t mean I should. It got to a point where 10-hour days were my norm. I was living my dream life...
26 days ago • 4 min read
Edition #133 Tuesday, July 29th, 2025 hot take: love island is so fake. ↓ And I'm talking more than just the whole "well yeah, production cuts and edits scenes to make the show more entertaining". Yes, absolutely. I 100% agree with you. They totally do. But the people themselves are also SO incredibly fake, it makes me cringe. They say they're there "to find love" (and hey, not hate. If I had the social media following & the body-ody-ody the producers want to see, I'd be signing my ass up...
about 1 month ago • 4 min read
Edition #132 Thursday, June 26th, 2025 the client that made me question everything ↓ She wasn’t my first client. But she was the first one who made me question if I was truly cut out for being a service provider. I charged her $1250 for what should’ve easily been a $5K project. Red flag #1. She critiqued everything I did, like I was some corporate employee, not a hired creative who knows her sh*t. Red flag #2. And when I told her I'd be off the grid for my first ever real vacation, I made...
2 months ago • 4 min read
Edition #131 Thursday, June 12th, 2025 she left me on read for 8 months... ↓ (Not in a shady way. Just in a “not now” kinda way.) I sent the cold pitch anyway. Because I genuinely love her jewelry. And I knew I could help, if (when!) she needed it. No pressure, no “let me pick your brain” weirdness. Just a friendly note, a few ideas, and a hope that she’d remember my name even if she wasn’t ready. Fast forward a few quarters, and she wanted to hear more. Yay!! So we got to work. I dug deep,...
3 months ago • 4 min read
Edition #130 Thursday, June 5th, 2025 i've don't talk about this often ↓ Mostly because it’s a benign condition, I’ve learned to live with. But lately, it’s been very active. And very painful. And very inconvenient. Enter: Dyshidrotic eczema.(Aka pompholyx, if you want to be fancy about it.) It’s a type of eczema that causes tiny, itchy, fluid-filled blisters on your hands and feet. They’re miserable, they’re ugly, and they’ve taken up permanent residence on my right hand for the past six...
3 months ago • 3 min read
Edition #129 Tuesday, May 20th, 2025 ya know what I’ll never shut up about? ↓ My skincare routine. Specifically, my cocokind lineup: It’s nothing wild, just a rotating mix of 9 products that somehow still make my skin look like I drink 8 glasses of water (which I do) and sleep 10 hours a night (but def don’t do this). (I also don't use ALL of them each time -- I only use a cleanser, serum, + moisturizer most days so they last even longer!) I’ve been using them for almost 2 years now. And even...
3 months ago • 3 min read
Edition #128 Tuesday, May 13th, 2025 i think it's time for a good one, don't you? ↓ So I opened Hinge a few weeks ago… and there it is. A message that’s definitely a copy & paste message. But annoyingly? Kinda cute: I responded (with a bit of sass, obviously): But it somehow turned into planning a first date. His idea? Strawberry picking at Lewis farms (A+ for effort) My idea? Brunch at Blueberry's (sidenote: you NEED to go if you're ever in town!!) Which led to me saying: We set it for that...
4 months ago • 4 min read