Edition #121

Tuesday, March 11th, 2025

i WISH we were talking about revenue

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But we’re once again talking about my beautifully broken passenger side tire:

If you missed the "how tf this happened" letter from last week, catch up here.​

Like any responsible adult, I didn't want to drive on my spare tire for long. So I went and got that tire fixed ASAP.

The ONE thing the tow truck guy who put my spare on stressed was:

So, I show up at the repair shop last week, fully expecting an hour or two, tops. Right after giving them my name, I say,

*1 HOUR LATER*

*ANOTHER HOUR LATER*

They come back with a brand-new repair quote... to the tune of over $1K.

I’m sorry, but what?!?! Why?!

Fun fact, Reader: hit a curb hard enough, and you can mess up your control arms. Which I did. 🥲

So that small mishap I wasn’t too stressed about? It just morphed into a much bigger, pricier problem.

Turns out, even when you’re on top of things (like reminding them to do an alignment), a bigger “oh no” can still lurk underneath.

It’s the same story with email marketing:

Sometimes, you fix what’s visible (like tanking open rates or an underperforming welcome series) only to find there’s a hidden snag that shows up after you think you’ve solved the obvious.

You can do all the right tweaks, tests, and refinements, but if something deeper pops up (deliverability quirks, brand misalignment, segmentation snafus), it’s better to handle it now than deal with a scarier mess later.

Turns out, even when you’re on top of things (like asking for that alignment) there can still be a bigger “oh no” lurking underneath.
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How to Spot & Solve Deeper Issues in Your Email Marketing

1. Peek Under the Hood​
   Don’t assume everything’s fine just because you fixed one area. Make a habit of checking analytics (open rates, click rates, sales conversions) to spot hidden warning signs.
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2. Dig into Deliverability​
   Are you sure your emails are landing in primary inboxes instead of spam folders? A quick test or deliverability check could reveal whether you’re missing half your audience.
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3. Check for Brand Disconnect​
   Maybe you polished your messaging six months ago, but your brand has evolved since then. If the tone or offerings feel off to subscribers, no amount of subject-line alchemy will save you.
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4. Segment with Care
   ​Sometimes you’ll discover your biggest hitch is sending the same content to everyone. Slice your audience into meaningful groups (like new leads vs. loyal customers), so each segment hears what’s most relevant to them.

So yes, I’m looking at a $1K+ repair bill. Definitely not the quick, easy fix I hoped for. But ignoring it would cost me waaaay more in the long run.

If you think there might be a sneaky issue under your email marketing “hood,” keep an eye on your inbox.

Over the next few weeks, I’ll share how to tackle tiny hiccups before they morph into gut-wrenching repair jobs so you can dodge those surprise $1K bills in your analytics. Deal?

TTYL!

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P.S. What have you been seeing and LOVING on Instagram lately?? My biggest goal for April is to bring back my social media presence, but tbh, I haven't really checked my account in... weeks. And haven't posted? In months... A girl could really use your help!!! <3

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