Edition #120

Tuesday, March 4th, 2025

pop goes the weasel...

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And by weasel, I mean my passenger front tire. Because ya girl? Clearly loves curbs. Exhibit A:

On Sunday morning, I got into my car to have a killer chest/tri/shoulder day. Plugged my phone into CarPlay, turned on my latest album obsession, and put the car in drive.

KER-THUMP. KER-THUMP. KER-THUMP.

I'm sorry, WHAT is happening??

I whipped my car into the closest parking spot, hopped out, and saw something I didn't want to: the curb I hit the night before did a bit more to my tire than I realized. 😅

Me 5 years ago?

Would have been in an INSTANT panic. My blood pressure probably would have gone through the roof and I might have even started crying.

29-year-old me?

She laughed. Because you know what, shit happens.

Does it suck? SO MUCH. An unexpected $150+ mistake?? STINKS.

But more importantly?

I made it home safe the night before.

I have an emergency fund for things like this happening.

And I have full coverage and roadside assistance came within the hour to put my spare on, confirm the rim was okay to drive on, and I still made it to the gym.

So ya know what? Shit Happens.

...Kind of like how I totally ghosted you these last few months?? 🫣

I promise, it wasn't you -- it was me.

I went on vacation in December, had a chaotic January (I got sick TWICE!!!), caught back up in February, and now here we are.

With me sending you this love note. I won't lie, it felt a lil weird after a hiatus. We had a 119-week streak and my booty messed it up.

I'm so sorry, and I hope you'll forgive me. (Do you?? 😜)

Well, I hope so because I wanted this email to serve a purpose. A lot of clients come to me, worried about how their audience would feel after ghosting them for a month, two, or even three.

And that's COMPLETELY VALID! I've overthought writing an email for the past FOUR weeks... and it's my favorite thing to do!!

As busy business owners, it's sooo easy to keep putting something we KNOW is important on the back burner.

But we do it once.. then twice.. and suddenly this pressure starts building around it, to the point where we start avoiding it.

The only way to stop that dreaded feeling? Is to jump back in head first.

So with that being said, heeyyyy, it's been a hot sec. I missed ya, Reader, how are you???

(This is genuine, please lmk if you're still reading. I would love to know how you are, how 2025 is starting off for you, what you had for dinner last night, literally anything. 🥹 A girl is lonely and ready to come out of her digital hiatus cocoon but I know it's gonna be a slow process. I'll talk about that later 💙)

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P.S. If “finally sending that email” has been stuck on your to-do list longer than leftovers in the fridge, you're gonna want this: the Email Marketing Workbook. Created by Kori from Lucky Lemon Creative, peer reviewed by yours truly (so you KNOW it's gonna be amazing), it has everything you need to get started with email marketing in a simple, easy-to-implement way. It’s only $30, but if you grab it by tonight (use code LEMON15!), you’ll get it for just $25.50. Consider this your friendly nudge to give your inbox a well-deserved glow-up. :)

P.P.S. Next week we'll dive back into the education, promise!!

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