ya know what I’ll never shut up about?

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My skincare routine. Specifically, my cocokind lineup:

It’s nothing wild, just a rotating mix of 9 products that somehow still make my skin look like I drink 8 glasses of water (which I do) and sleep 10 hours a night (but def don’t do this).

(I also don't use ALL of them each time -- I only use a cleanser, serum, + moisturizer most days so they last even longer!)

I’ve been using them for almost 2 years now. And even though I switch the order or swap things out depending on how my skin’s acting, it’s the one part of my day that stays steady.

It’s grounding.

Predictable in the best way.

(And yes, I absolutely begged my boo to let me do the full routine on him “just to because” He was glowing.)

Which got me thinking: repetition isn’t boring. Sometimes, it’s the reason we trust something enough to come back to it.

Same thing applies to email.

🌊 Why a Lil Repetition Makes Your Emails Feel More Personal 🌊

There’s a reason you keep reaching for the same cleanser, the same mug, the same three songs while you get ready.

Repetition gives our brains something to hold onto. It’s comforting AND it’s recognizable. And once something becomes recognizable, it feels personal.

Emails work the same way.

If every send looks or sounds totally different, your readers have to start from scratch each time.

But when there’s a piece of structure that stays the same (a short story at the top, a certain CTA at the end, a line they always know is you), you create that same sense of ease.

And that’s when trust builds. When familiarity clicks in.

Because it’s not just about what your email says.

It’s about how it feels to open it.

If your reader knows what to expect (and actually likes it), that’s half the battle already won.

🛠️ Your 5-Minute Challenge 🛠️

Pick one part of your email that could become a “signature” moment: something you repeat each time to build that familiarity.

It could be:

• A personal note or micro-story at the top
• A consistent CTA structure
• A recurring segment or reader shoutout
• Even a short sign-off line you always close with

Then open up your copy of 52 Un-Boring Email Content Ideas and find one prompt you can reuse each week for the next month.

✨Bonus✨

Reply to this email with your best guess at which prompt I used today! One random guesser wins a 30-minute email strategy session with me ($125 value). Deets in the Final Brief below.

Reading: I recently finished Grit: The Power of Passion and Perseverance, and it's a book that every entrepreneur needs to read (imo). While I was already familiar with most of the concepts, it was a great reminder of what it takes to be successful in any industry.

Listening: Halsey on REPEAT!!! Especially her latest album, The Great Impersonator. Because I get to see her live for the third time in exactly 9 days!!!! EEEEEKKKKKK. (Did I ever tell you I have a tattoo inspired by her???)

Wellness Goal: Continuing to kick ass at 75 Hard. Look, it's definitely not for the faint of heart. But it's also not as hard when you go into it with a strategy (like meal prepping). But drinking a gal of water a day?? 😮‍💨 Idk why it's so hard.

Obsessing Over: My current meal prep rotation!! I had the same thing for brekky, lunch & dinner every day last week. Sounds boring, ik, but I have to hit 150g of protein a day and that's HARD!!! But just look at this soy-free tofu:

Every email I send from here on out will be inspired by one of the 52 prompts from the new content idea bank.​

And because I like to make things fun… I’m turning it into a game. 😏

Each week, you can reply and guess which prompt I used.

One random guesser wins a 30-minute email strategy session with me where you can ask me aaaanything.

If you're the only one who replies? You win by default. 💁🏼‍♀️

While you’re here:

Got any email questions or blocks you wish someone would just solve already?

Hit reply and tell me. I’m building out a free resource vault to help you DIY your emails with less stress, and your input helps me decide what goes in first.

Lastly… she’s live!

My newly refreshed website (and brand-spanking new blog!) are up and ready for you to poke around. Feel free to check it out: aireannaelanah.com​

Always here when you need me,

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