"your maintenance request is complete!"

↓

Was the text I got a few hours after the maintenance crew randomly left my apartment... without saying a word.

And the black spots I had reported? Still there. Just smudged now from their "cleaning" attempt.

Cue my facial expression: 🤨🤨🤨

But lemme back up:

A few weeks ago, I noticed these random black spots popping up on my carpet. Not knowing what else to do, I grabbed some cleaner and a wash rag.

Wiped them up. Problem solved... or so I thought.

Until a few weeks later, when the same spots showed up again. In the same places.

So I finally put in a maintenance request, thinking maybe it was mold, or the carpet was just breaking down.

The response I got?

"The supervisor thinks it looks like a stain. There’s no sign of moisture from the moisture meter, and the discoloration was from the top of the carpet shaft, meaning it's a topical stain."

A topical stain that keeps coming back. Sure, makes tooootal sense.

The math isn’t mathing for me, Reader.

And honestly, that’s the same vibe when people patch the surface problems in their email marketing without fixing what’s actually happening underneath.

A lot of the little fixes we’ve talked about over the past few weeks seem simple on their own. But when you put them together?

That’s when your emails start performing the way they should.

So here's your quick-reference checklist in case you want to catch anything that still might be hanging out under the surface. 👇🏼

🌊 Your Email Quick-Fix Recap (All in One Spot) 🌊

Over the last few weeks, we’ve been chatting about small email fixes that add up to big results to help your emails get opened, clicked, and turned into sales more consistently without being sleazy.

If you missed a week (or just want to have everything handy), here’s your cheat sheet so you can dive deeper wherever you need it most:

🐚 How to Spot & Solve Deeper Issues in Your Email Marketing
​Look for the real reason your emails aren't performing. Maybe it’s email placement, brand disconnect, or sending the wrong content to the wrong people.

🐚 How to Peek Under the Hood With Your Emails​
Track your open rates, click rates, and conversions regularly so you can catch small problems early instead of guessing what’s wrong.

🐚 Are Your Emails Playing Hide & Seek in Spam?​
Check your sender rep & inbox placement. Clean your list and authenticate your domain, so your emails actually show up where they’re supposed to.

🐚 Your Subject Line Tune-Up​
Test emotional vs. logical angles, use urgency that feels real, and personalize your subject lines based on what subscribers really care about.

🐚 Stop Sending Emails to Everyone​
Segment your audience into simple, meaningful groups so you can send the right message to the right people at the right time.

🐚 Your CTA Might Be Killing Your Sales​
Sharpen your CTAs with clear, benefit-driven language and smart placement to turn clicks into real conversions.

🐚 The Click Isn’t the End​
Make sure your landing page actually matches your email’s promise. Keep the flow consistent, the message clear, and the vibe strong.

🛠️ Your 5-Minute Challenge 🛠️

Set a 5-minute timer. Pick just ONE (or two if you're feeling spicy) of these to do:

• Skim your last email’s open rate and click rate.
  → If you spot anything weird (like a big drop), make a note to adjust your next subject line or CTA.
  ​
• Click through the link(s) in your last email.
  → Does the landing page still match what your email promised?
  ​
• Create a basic segment inside your email platform.
  → Example: "Engaged in the last 90 days" or "Recent Customers."
  ​
• Run your latest subject line through a free tester, (heads up, they have some weird fire wall protector thing now, but once you tap on it, should be good!) or run your next email through a spam checker.
  → Make sure nothing weird is flagging your deliverability.

Pick one, knock it out, move on with your day.

Consistency > trying to fix everything at once.

Reading: I feel sooooo late to the party, but I started reading The Housemaid series and 😮‍💨😮‍💨😮‍💨 It's SO GOOD! Freida McFadden has a way with words. I've read a few of her books, and I'm NEVER disappointed (nor can I guess the ending!)

Listening: Hoopla (a FREE audiobook app presented by your local library) recommended I listen to the Legacy of Gods series. I'm on book 1, and it starts off FAST. I had to relisten to the first 15 mins cuz I was like ???? Will keep you posted on my thoughts!

Wellness Goal: I was diagnosed with this ✨super fun✨ skin condition called dyshidrotic eczema in 2017. I literally couldn't use my hands, they had so many blisters one time. Patches come & go.. Sadly, I have like 7 patches right now so my hands HURT. Focusing on bringing that down has been my main wellness goal (is it fragrance?? is it stress?? who knows)

Obsessing Over: Pickleball!! I'm oddly good at it? Though I haven't been playing it as much as I'd like... I did pick up on it pretty quickly! Maybe it's because of my love of table tennis?? I dunno lol

Whether it’s your carpet or your email marketing... surface-level fixes only get you so far.

If you’ve been following along these past few weeks, you’ve already got a solid toolkit of micro-fixes to clean things up and keep your subscribers engaged.

But if something still feels off (or you’re not sure where the deeper issue might be), it might be time for a second set of eyes.

That’s exactly what my full email audit is for. Whether you’re DIYing or managing a small team, it’ll give you a full breakdown of what’s working, what’s not, and what to focus on next.

If you want the details, just reach out, and I’ll send everything over. :)

Thanks for hanging with me through this whole series. Hopefully, you were able to make a lot of small changes to improve your email marketing results. 💙

And if there's still a Q (or two) lingering, reply to this email! I'm here to answer and (and all) your email-related queries :)

Always here when you need me,

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